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adidas Originals | AREA3 CPT’17 | The Nomads

adidas Originals | AREA3 CPT’17 | The Nomads

July 31, 2017 / 0 Comments

For the month of NMD, we’ll be giving you a glimpse into the personalities who occupy AREA3. The following creatives represent some of the finest emerging talent from Cape Town.

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Ciara Madella

How do you think the AREA3 space will impact the creative scene in CPT?

Well, I think we’re about to see a lot more young people flourishing in the creative world. By providing the necessary equipment and guidance from respected people in the industry, AREA3 has become the perfect space for youngsters who’ve been itching to execute their creative ideas. We’ve produced some interesting work thus far, so I’m excited to see what’s in store for the next month.

If you could master one skill, what would it be?

I’d love to get stuck into animation. Like most kids, I spent lots of time watching cartoons. Ever since then, I’ve always fantasized about creating my own, personalized, animated world.

What are your biggest influences?

My influences are usually creatives, probably because they’re most relatable to me. At the moment I’m really into Princess Nokia and Missy Elliot. Both of them have a tomboyish style but have never lost pride in being a woman. I respect that.

If you could live in a book, game or movie. What would it be?

The TRON: Legacy movie for sure. Just because I dig the futuristic visuals. Doubt I’d get involved in all the politics.

@entjiekiller

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Conway October

How do you think the AREA3 space will impact the creative scene in Cape Town?

It’ll definitely have an affect on how people engage now. The space allows you to feel like you’re supposed to constantly speak to people, learn and build good relations. With people who don’t even share a similar creative sphere as you do, artistically. Ultimately, just by making those connections, your gateway of inspiration and opportunities are limitless with every person met. Information/knowledge is power. Area 3 plugged that.


If you could master one skill you don’t have, what would it be?

Photography/videography for sure. There’s just something special about documenting moments that will never return or be lived again.

What are your biggest influences?

Actually a difficult one to answer. I’d say women, sound/movement, shapes and hip hop.

If you could live in a book, game or movie, what would it be? 

I just smaak to live in the marvel universe and be a lit superhero.

@seeflextheartist

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Justin February

How do you think the AREA3 space will impact the creative scene in Cape Town?

I think with the start of AREA3 there will be more focus on empowering young creative’s in the city so the difference you’ll see is more work & impact on the creative scene from younger individuals.

If you could master one skill you don’t have, what would it be?

Photography or sewing (all that goes into clothing production).

What are your biggest influences?

My biggest influences would have to be people doing amazing things in the fields I have an interest in like Gabrielle Kannemeyer , Imraan Christian , Mathew Kieser , Luka Sabbat, etc.

Style wise my friends and I mainly got our style from watching things like Dragon Ball Z seeing how they colour co-ordinate their fits.

If you could live in a book, game or movie, what would it be? 

Probably Harry Potter or something so that Aidan and I could fight each other with magic.

@justinfebruary

by Keenan Oliver

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To use the space to bring your ideas to life all you need to do is:

 Email raees@area3.co.za to book your slot & he will get in touch to confirm a date & time as soon as possible.

Once you are checked in our Creative Directors, stylist Gabrielle Kannemeyer and photographer Imraan Christian will assist you with the conceptualisation of your content ideas & styling.

John Second will assist with your shoot production, lighting and editing

NMD dropped on the 13 July

Available at adidas own retail doors and online at www.adidas.co.za

#NMD

#adidasOriginals

@adidasOriginals

@adidasza