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adidas Originals | AREA3 CPT’17 | Thandi Gula

adidas Originals | AREA3 CPT’17 | Thandi Gula

July 21, 2017 / 0 Comments

Editorial by Thandi Gula produced in AREA3 CPT’17

“This series is about our immortal nature, the way we constantly change, grow and evolve by shedding skin.  In becoming our most authentic selves, we let go of what no longer rings true to us and center ourselves in our deepest truths. We die many deaths and shed different skins to be reborn in the unraveling of our most authentic selves. Of the varied and ever-expanding ways I have come to learn myself as a person of color, I have found self, freedom and healing in de-conditioning myself, by unlearning imposed beliefs and colonial ideologies that do not resonate with me, I have shed countless skins. Strength has come from rejecting the conditioning of fear and surrendering to the ebb and flow of change, “if we resist and do not shed what is no longer us, we lose access to what is eternal”. This introductory part of an ongoing project exploring the ever-evolving ways we find freedom and self-knowledge as people of color focuses on reclaiming the body as a vessel and site of love, embodying presence to decondition the instinct to live in fear for our bodily selves. The series is inspired by a conversation I had with Conway, learning from him that he can contort his body to any shape because of how his mind and body relate inspired me to imagine freedom in an embodied sense. The journey from a conversation, to reflections and finding creative inspiration from them and shooting this concept has been more than I can put in words, healing, inspiring, fulfilling and humbling. I learnt a lot from the entire experience. I’m in a new skin.

Creative direction: Thandi Gula-Ndebele and Yonela Makoba

Photography: Thandi Gula-Ndebele

Lighting: John Second

Styling: Yonela Makoba

Make Up: Haneem Christian

Models: Conway October & Shaquille De Villiers”

_S5B6764 _S5B6760 _S5B6752 _S5B6748 _S5B6726 _S5B6724 _S5B6720 _S5B6718 _S5B6702 _S5B6671 _S5B6667 _S5B6666 _S5B6653 _S5B6641 _S5B6636 _S5B6635 _S5B6629 _S5B6620 _S5B6606 _S5B6591 _S5B6790 _S5B6812 AREA3_CPT_THANDI_GULA_20170716-022 AREA3_CPT_THANDI_GULA_20170716-097 AREA3_CPT_THANDI_GULA_20170716-100_S5B6571

To use the space to bring your ideas to life all you need to do is:

 Email to book your slot & he will get in touch to confirm a date & time as soon as possible.

Once you are checked in our Creative Directors, stylist Gabrielle Kannemeyer and photographer Imraan Christian will assist you with the conceptualisation of your content ideas & styling.

John Second will assist with your shoot production, lighting and editing

NMD dropped on the 13 July

Available at adidas own retail doors and online at