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adidas Originals | AREA3 CPT’17 | Sara Lagardien

adidas Originals | AREA3 CPT’17 | Sara Lagardien

July 21, 2017 / 1 Comment

Editorial by Sara Lagardien produced in AREA3 CPT’17

“Through this body of work I aimed to challenge the perceptions that people have of young Muslims of colour and their Islamic identity which is often viewed through a very narrow and linear lens. I aimed to allow a space where young brown Muslims could exist in the context of Islam and mainstream discourses surrounding Islam and Islamic identity – where their identities and narratives are often erased, denied or delegitimized. Muslims that do not subscribe to the conventional and often conservative mold of islam exist and we are here to stay.

For Saaimah her Islamic identity forms part of her core being and encapsulates ideals of diversity and peace. Saadiq sees being Muslim as a way to pursue freedom and liberty – including the full range of the human experience. For La’eeqa, being Muslim refers to an individuals relationship with their creator and she believes that that relationship and its expression can take any form. Lastly, Islamic identity for Sara translates into the freedom to be oneself- in whatever form that may present itself as – without judgement and feelings of insecurity.

Photography: Sara Lagardien and Haneem Christian

Styling: Sara Lagardien

Styling Assistant: Justin February

Models: Saaimah Badroodien, Saadiq Soeker, Sara Lagardien and La’eeqa Mosam

Makeup Artist: Haneem Christian

Lighting: John Alex Second

I’ll be forever indebted to Gabrielle Kannemeyer and Imraan Christian for their endless support, patience, guidance and for pushing me to tell my truth visually. Thank you to Raees Saiet for being a constant source of inspiration and guidance and for always being willing to help me in whatever way necessary. Lastly, thank you to everyone in the space on the day for their presence and for their assistance.”

AREA3_CPT_SARA_LAGARDIEN_20170716-058 AREA3_CPT_SARA_LAGARDIEN_20170716-063 AREA3_CPT_SARA_LAGARDIEN_20170716-088 AREA3_CPT_SARA_LAGARDIEN_20170716-107 AREA3_CPT_SARA_LAGARDIEN_20170716-110 AREA3_CPT_SARA_LAGARDIEN_20170716-132 untitled shoot-155 untitled shoot-170

To use the space to bring your ideas to life all you need to do is:

 Email raees@area3.co.za to book your slot & he will get in touch to confirm a date & time as soon as possible.

Once you are checked in our Creative Directors, stylist Gabrielle Kannemeyer and photographer Imraan Christian will assist you with the conceptualisation of your content ideas & styling.

John Second will assist with your shoot production, lighting and editing

NMD dropped on the 13 July

Available at adidas own retail doors and online at www.adidas.co.za

#NMD

#adidasOriginals

@adidasOriginals

@adidasza

 

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