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adidas Originals | AREA3 CPT’17 | Mikhailia Petersen

adidas Originals | AREA3 CPT’17 | Mikhailia Petersen

August 2, 2017 / 0 Comments

Editorial by Mikhailia Petersen produced in AREA3 CPT’17

Reinterpreting Adidas in the context of the South African identity. Adidas and the influence it has on the characters lifestyle/style. Creating a set for each individual, paying homage to their authenticity.

Producer : Mikhailia Petersen

Photographer: Daniel Walton

MUA: Marchay Linderoth

Stylist: Lara Fisher and Luvuyo Ngawose

Art department : Lara Fisher and Luvuyo Ngawose

AREA3_CPT_MIKHAILIA_PETERSEN_20170730-077 AREA3_CPT_MIKHAILIA_PETERSEN_20170730-097 AREA3_CPT_MIKHAILIA_PETERSEN_20170730-189 AREA3_CPT_MIKHAILIA_PETERSEN_20170730-204 AREA3_CPT_MIKHAILIA_PETERSEN_20170730-248 AREA3_CPT_MIKHAILIA_PETERSEN_20170730-258 AREA3_CPT_MIKHAILIA_PETERSEN_20170730-351 AREA3_CPT_MIKHAILIA_PETERSEN_20170730-296 AREA3_CPT_MIKHAILIA_PETERSEN_20170730-339 AREA3_CPT_MIKHAILIA_PETERSEN_20170730-304

To use the space to bring your ideas to life all you need to do is:

 Email raees@area3.co.za to book your slot & he will get in touch to confirm a date & time as soon as possible.

Once you are checked in our Creative Directors, stylist Gabrielle Kannemeyer and photographer Imraan Christian will assist you with the conceptualisation of your content ideas & styling.

John Second will assist with your shoot production, lighting and editing

NMD dropped on the 13 July

Available at adidas own retail doors and online at www.adidas.co.za

#NMD

#adidasOriginals

@adidasOriginals

@adidasza