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adidas Originals | AREA3 CPT’17 | Maryam Agherdien

adidas Originals | AREA3 CPT’17 | Maryam Agherdien

August 16, 2017 / 0 Comments

Editorial by Maryam Agherdien produced in AREA3 CPT’17

In our society there are misconceptions placed on those Muslims who wear hijab. Two of those misconceptions are that those who wear hijab are restricted from male friends, and secondly, hijabis are restricted from friends of other cultures/religions.Being a Muslim who wears hijab it’s sad to think that these misconceptions exist and are probably placed on me. I wanted my shoot to physically break down these misconceptions. In the backdrop of the shoot, the colour yellow was specifically used as it presents friendship. Three stripes were also significant in the shoot as I used it as a physical representation of unity on each of the models.

I would like to thank Adidas for giving young creatives this amazing opportunity. I would also like to thank Gabrielle Kannemeyer, Imraan Christian as well as everyone else I’ve spent a significant amount of time with in the studio, all your help and kinds words are much appreciated. xxx

Styling: Maryam Agherdien

Photography: Maryam Agherdien and Joshua Pascoe

Makeup artist: Maryam Agherdien and Azrah Ismail

Lighting: John Alex Second

Models: Noogh Salie, Zeelan Swarts, Aden Ajam and Maryam Agherdien


To use the space to bring your ideas to life all you need to do is:

 Email to book your slot & he will get in touch to confirm a date & time as soon as possible.

Once you are checked in our Creative Directors, stylist Gabrielle Kannemeyer and photographer Imraan Christian will assist you with the conceptualisation of your content ideas & styling.

John Second will assist with your shoot production, lighting and editing

NMD dropped on the 13 July

Available at adidas own retail doors and online at