Editorial by Justin February produced in AREA3 CPT’17
I’ve seen work from people who based their concepts off beliefs they have and were brought up with. I had never grown up with anything like that. The most organic thing in my life was the bonds and love I have for people who had helped me grow and find myself. Through AREA3 I tried to convey this story with the love shown from adidas and all the people involved. I am grateful and have endless love for everybody that helped me through this.
Models: Antonio Druchen, Hana Sho, Aidann Groenewald, Dumi Mparutsa
Photography: Justin February, Dune Tilley
Styling: Justin February, Gabrielle Kannemeyer
Creative director: Justin February
To use the space to bring your ideas to life all you need to do is:
Email raees@area3.co.za to book your slot & he will get in touch to confirm a date & time as soon as possible.
Once you are checked in our Creative Directors, stylist Gabrielle Kannemeyer and photographer Imraan Christian will assist you with the conceptualization of your content ideas & styling.
John Second will assist with your shoot production, lighting, and editing
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NMD dropped on the 13 July
Available at adidas own retail doors and online at www.adidas.co.za
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