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adidas Originals | AREA3 CPT’17 | Lindisiwe Mlotywa

adidas Originals | AREA3 CPT’17 | Lindisiwe Mlotywa

August 10, 2017 / 0 Comments

Editorial by Lindisiwe Mlotywa produced in AREA3 CPT’17

I’m Lindisiwe Mlotywa (@siwetheyrun) and I’m a fashion design student. When I walked into the space for the first time I was overwhelmingly inspired by the strong light and monochromatic, simplistic style of the room. The huge windows in the room allowed for beautiful sun rays to channel into the room during the sunset. This really set a mood for the room without needing a crowd. I wanted this mood to reflect in my concept. I used a single piece of furniture, it creates a mood of loneliness in a dark space. I collaborated with a collective called The SYX (@sogaula @yonela_makoba @xola_makoba)for styling. A monochromatic colour palette is what also led this shoot. Last but not least the photographer for the day was Mosako Chalashika (@thelosso). The shoot was really inspiring and successful.

AREA3_CPT_LINDISIWE_MLOTYWA_20170805-238 AREA3_CPT_LINDISIWE_MLOTYWA_20170805-134-2 AREA3_CPT_LINDISIWE_MLOTYWA_20170805-226 AREA3_CPT_LINDISIWE_MLOTYWA_20170805-184 AREA3_CPT_LINDISIWE_MLOTYWA_20170805-128-2 AREA3_CPT_LINDISIWE_MLOTYWA_20170805-207 AREA3_CPT_LINDISIWE_MLOTYWA_20170805-166 AREA3_CPT_LINDISIWE_MLOTYWA_20170805-122-2

To use the space to bring your ideas to life all you need to do is:

 Email raees@area3.co.za to book your slot & he will get in touch to confirm a date & time as soon as possible.

Once you are checked in our Creative Directors, stylist Gabrielle Kannemeyer and photographer Imraan Christian will assist you with the conceptualisation of your content ideas & styling.

John Second will assist with your shoot production, lighting and editing

NMD dropped on the 13 July

Available at adidas own retail doors and online at www.adidas.co.za

#NMD

#adidasOriginals

@adidasOriginals

@adidasza