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adidas Originals | AREA3 CPT’17 | Koketso Buthelezi

adidas Originals | AREA3 CPT’17 | Koketso Buthelezi

August 22, 2017 / 0 Comments

Editorial by Koketso Buthelezi produced in AREA3 CPT’17

The Past empowers future

With this project, we wanted to convey our unique and shared qualities and perspectives. Qualities and perspectives that symbolize a generational shift from the mindset of the previous generations to a more liberal and conscious mindset.

Qualities and perspectives shaped by our shared experiences and the things that influence us as a part of the youth of South Africa today.

A youth not bound by the rules and norms of society, what they have been told or their backgrounds. A youth that recognizes their history to progress yet chooses their own path, values unity, preaches individualism and have an affinity for the arts and music. Nomads.

That interesting horned character there, that’s the restless spiritual embodiment of the people and the land. It’s abrupt, it’s everywhere, lurking. It cannot be contained and is just trill AF.

Thank you to everyone that lent a hand in bringing this concept to life. If anything I definitely did not do this alone. Love you guys.

And lastly, thank you to the Area3 team for presenting us with this opportunity to grow and test ourselves.

Creative director: Koketso Buthelezi

Art director: Thato Lengosane

Photographer: Prince Mphomane

Lighting: John Second

Styling: Thuto Mothibi and Gontse Matshitse

Sourced from: Mthunzi Ntlebi

MUA: Saara Gamiet and Roxanne Van der Watt

Models: Tsakane Baloyi, Hubert Kubyane, Hayley Moosa, Reneilwe Komape, Claren Oliver, Antonio Druchen, Thato Lengosane, Imaan Abrahams, Wade Lubbe, Thuto Mothibi, Liliso Nkonzo


To use the space to bring your ideas to life all you need to do is:

 Email to book your slot & he will get in touch to confirm a date & time as soon as possible.

Once you are checked in our Creative Directors, stylist Gabrielle Kannemeyer and photographer Imraan Christian will assist you with the conceptualization of your content ideas & styling.

John Second will assist with your shoot production, lighting, and editing

NMD dropped on the 13 July

Available at adidas own retail doors and online at