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adidas Originals | AREA3 CPT’17 | Hope Motlepa

adidas Originals | AREA3 CPT’17 | Hope Motlepa

June 21, 2017 / 0 Comments

adidas Originals | AREA3 CPT’17 | Hope Motlepa

Hope has used the space to create a music video. Here’s some behind the scenes images from this weekends shoot.

This past weekend I shot the first scene of my music video for my new single  ‘Money’ that I hope to release in the upcoming months. My concept was uncomplicated and focused mainly on my performance. I brought in some of my friends to use as models in the video and their purpose was simply to stand still on top of podiums and look straight ahead whilst I was on the ground below them weaving and dancing between them.
I drew inspiration for this scene of the the video from Kanye West’s Yeezy fashion shows in which the models would come on the the runway (stage) and stand still whilst the audience had time to look at the product. Similarly in my video myself and the models were dressed in adidas product.
This was my very first time shooting a music video so it a thrilling experience. It taught me about all the different elements that go into shooting, elements such as having a hair and make up team, a stylist and of course directing and shooting the video. I learnt a great deal on set and I learnt a lot from Gabrielle Kannemeyer and Imraan Christian who gave me a helping hand throughout.

Cinematographer: Thandi Gula

Artist: Hope Motlepa

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To use the space to bring your ideas to life all you need to do is:

 Email raees@area3.co.za to book your slot & he will get in touch to confirm a date & time as soon as possible.

Once you are checked in our Creative Directors, stylist Gabrielle Kannemeyer and photographer Imraan Christian will assist you  with the conceptualisation of your content ideas, styling and shoot production.

Campus dropped on the 15th June

Available at adidas own retail doors and online at www.adidas.co.za

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