Editorial by Damola Akintunde produced in AREA3 CPT’17
The concept connects to skin and identity. Being of a darker skin complexion, it was hard for me
to see the beauty of it until I personally saw it in nature. I was able to see the earth tones of the
ground I walked on and saw how it nurtured the beautiful flora sprouting deep green leaves.
Once I was able to essentially put myself in the world around me, I was then able to connect
more to my skin. While bringing this concept alive, I sought out individuals who have some sort of personal journey with their skin to be involved.
The journey of creating these pieces allowed for the opportunity to dig deeper into the self,
encouraging me to find the words to express a concept that only lived inside my mind for so
long. I know I will be able to take this incredible experience with me as I continue to grow as a
photographer. Special thanks to all the individuals who worked hard to make these images come
alive and for the support of Gabrielle Kannemeyer, Imraan Christian, and John Alex Second.
Photographer: Damola Akintunde
Lighting: John Alex Second
Set Design: John Alex Second and Gabrielle Kannemeyer
Styling: Yonela Makoba and Sihle Sogaula
MUA: Ella Ewele
Casting: Thandi Gula-Ndebele
Models: Tatenda WekwaTenzi and Robin Van Breda
To use the space to bring your ideas to life all you need to do is:
Email raees@area3.co.za to book your slot & he will get in touch to confirm a date & time as soon as possible.
Once you are checked in our Creative Directors, stylist Gabrielle Kannemeyer and photographer Imraan Christian will assist you with the conceptualisation of your content ideas & styling.
John Second will assist with your shoot production, lighting and editing
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NMD dropped on the 13 July
Available at adidas own retail doors and online at www.adidas.co.za
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