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adidas Originals | AREA3 CPT’17 | Conway October

adidas Originals | AREA3 CPT’17 | Conway October

July 3, 2017 / 0 Comments

Editorial by Conway October produced in AREA3 CPT’17

‘I love my moms food, my friends and time spent together creating. Having these elements all in one shoot was definitely a challenge I knew I had to accept and a story I knew needed telling.

The inspiration from this shoot was drawn from my own everyday life. How I layer my clothing, to the odd colour matching thereof and even the creative journey I take when I’m not busy working. The only story I could tell by heart was my own. So I did exactly just that. My moms food, a source of energy, love and a taste and presentation you’d never forget easily.

Why the bandannas? I feel it just uniformed us all. Basically telling a story that no matter what your colour is, at the end of the day we’re all bandannas. So just rock it like you know best. See the being before the human.

Experiencing what it is to build an entire set, source references for mood boards and all the work involved was mad inspiring as well as it was hard work. An experience I know I can only grow and learn from as a performance/visual artist and FLEXPRESSIONIST.’

Photographer: Larah Fisher

Lighting: John Second

Stylist: Conway October

Models: Mathew Bell, Shakadelics & Conway October.

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To use the space to bring your ideas to life all you need to do is:

 Email raees@area3.co.za to book your slot & he will get in touch to confirm a date & time as soon as possible.

Once you are checked in our Creative Directors, stylist Gabrielle Kannemeyer and photographer Imraan Christian will assist you with the conceptualisation of your content ideas & styling.

John Second will assist with your shoot production, lighting and editing

Campus dropped on the 15th June

Available at adidas own retail doors and online at www.adidas.co.za

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