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adidas Originals | AREA3 CPT’17 | Ciara Madella

adidas Originals | AREA3 CPT’17 | Ciara Madella

June 28, 2017 / 0 Comments

Editorial by Ciara Madella produced in AREA3 CPT’17

‘I have three names, all of which I respond to, this tends to leave most fairly baffled. So, in hopes to resolve my so-called identity crisis, I intend on executing three different shoots. Every shoot will serve to highlight one of my three different names each associated with a different narrative, all of which amalgamate to form me as a whole.

My first shoot, is centered around my nickname, Kiwi. I was dubbed the fruity name in a school playground, by my fellow classmates, after realizing that everyone had a nickname, besides me!

Hence, the origin of my nickname triggers memories of a childlike playfulness. Through the use of vibrant colours and overly-perky models I hoped to translate this same playfulness in my shoot.’

Photographer: Ciara Madella

Creative Assistant: Tiffany Schouw

Lighting: John Second

Stylist: Ciara Madella

MUA: Saarah Gamiet

Models: Koketso Buthelezi, Diana Swales & Robyn Charles

AREA3_CPT__CIARA_KIWI_MADELLA_20170625-054 AREA3_CPT__CIARA_KIWI_MADELLA_20170625-113 AREA3_CPT__CIARA_KIWI_MADELLA_20170625-142 AREA3_CPT__CIARA_KIWI_MADELLA_20170625-070 AREA3_CPT__CIARA_KIWI_MADELLA_20170625-124 AREA3_CPT__CIARA_KIWI_MADELLA_20170625-150 AREA3_CPT__CIARA_KIWI_MADELLA_20170625-155 AREA3_CPT__CIARA_KIWI_MADELLA_20170625-087 AREA3_CPT__CIARA_KIWI_MADELLA_20170625-126 AREA3_CPT__CIARA_KIWI_MADELLA_20170625-157 AREA3_CPT__CIARA_KIWI_MADELLA_20170625-170 AREA3_CPT__CIARA_KIWI_MADELLA_20170625-228 AREA3_CPT__CIARA_KIWI_MADELLA_20170625-130 AREA3_CPT__CIARA_KIWI_MADELLA_20170625-161 AREA3_CPT__CIARA_KIWI_MADELLA_20170625-175 AREA3_CPT__CIARA_KIWI_MADELLA_20170625-219 AREA3_CPT__CIARA_KIWI_MADELLA_20170625-211 AREA3_CPT__CIARA_KIWI_MADELLA_20170625-210 AREA3_CPT__CIARA_KIWI_MADELLA_20170625-199 AREA3_CPT__CIARA_KIWI_MADELLA_20170625-185

To use the space to bring your ideas to life all you need to do is:

 Email raees@area3.co.za to book your slot & he will get in touch to confirm a date & time as soon as possible.

Once you are checked in our Creative Directors, stylist Gabrielle Kannemeyer and photographer Imraan Christian will assist you with the conceptualisation of your content ideas & styling.

John Second will assist with your shoot production, lighting and editing

Campus dropped on the 15th June

Available at adidas own retail doors and online at www.adidas.co.za

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