adidas
3Stripes Sign Up
adidas Originals | AREA3 CPT’17 | Alexandra Truter

adidas Originals | AREA3 CPT’17 | Alexandra Truter

July 5, 2017 / 0 Comments

Editorial by Alexandra Truter produced in AREA3 CPT’17

“Healing the disconnection

Through my shoot i want to heal the disconnection between the acceptance of the body and societies expectations.
By stepping away from conventional beauty and focusing on raw details we are able to tell a story of ones personal life and highlight individuality amongst a society of copycats.

There is still a preconceived idea of the perfect body type that is prevalent in the commercial industry as one needs to have a slim figure, flawless skin and strong features in order to be noticed by the worlds leading fashion brands. My inspiration came from designer Moto Guo who took the initiative to overcome these idealistic traits by enhancing natural blemishes on his models faces for his show at Milan fashion week.

Just like flowers, a natural beautiful element with different shapes, colours and sizes, so does the human body take on many different forms. Once we decide to accept the human body and all its different natural forms we accept our own individuality and we are able to reconnect with our true self and others in a more intimate way that goes beyond the outward appearance.”

Creative Direction: Alexandra Truter and  Jessie George

Photographer: Alexandra Truter

Lighting: John Second

Stylist: Antonio Druchen

Make up: Gareth Coleman

Models: Britani Khan & Damian Fredricks

_S5B4746 _S5B4769 _S5B4797 _S5B4796 _S5B4807 _S5B4856 _S5B4821 _S5B4872 _S5B4875 _S5B4862 _S5B4879 AREA3_CPT_ALEX_TRUTER_20170702-009 _S5B4863 _S5B4889 AREA3_CPT_ALEX_TRUTER_20170702-020 _S5B4897 AREA3_CPT_ALEX_TRUTER_20170702-042 AREA3_CPT_ALEX_TRUTER_20170702-047 AREA3_CPT_ALEX_TRUTER_20170702-075 AREA3_CPT_ALEX_TRUTER_20170702-057 AREA3_CPT_ALEX_TRUTER_20170702-105 AREA3_CPT_ALEX_TRUTER_20170702-058 AREA3_CPT_ALEX_TRUTER_20170702-109

To use the space to bring your ideas to life all you need to do is:

 Email raees@area3.co.za to book your slot & he will get in touch to confirm a date & time as soon as possible.

Once you are checked in our Creative Directors, stylist Gabrielle Kannemeyer and photographer Imraan Christian will assist you with the conceptualisation of your content ideas & styling.

John Second will assist with your shoot production, lighting and editing

Campus dropped on the 15th June

Available at adidas own retail doors and online at www.adidas.co.za

#CAMPUS

#adidasOriginals

@adidasOriginals

@adidasza