adidas Originals EQT | Born in the 90’s | An Open Invitation In January we started a story that drew the parallel between young born free originals in Johannesburg and the birth of EQT in 90’s Berlin. The focus was placed on individuals being recognized for creating culture and who form part of a unique […]
adidas Originals EQT | Born in the 90’s | An Open Invitation In January we started a story that drew the parallel between young born free originals in Johannesburg and the birth of EQT in 90’s Berlin. The focus was placed on individuals being recognized for creating culture and who form part of a unique […]
YEEZY BOOST 350 V2 Core Black/Red – Updated FEBRUARY 2017 – After the introduction of the YEEZY BOOST 350 V2 silhouette in 2016, the first adidas + KANYE WEST release of 2017 sees the model return in a black / red color way, releasing globally on February 18th in adult and, for the first time, […]
Original is never finished – adidas Originals redefines “original” adidas Originals launches Original with a new film Original is never finished, featuring visionaries from the worlds of music, skate, sport, style and art. Reaffirming the notion original is never finished, the film features a remix of “My Way” by Frank Sinatra with a provocative, reimagined […]
Here at adidas we’re all about celebrating true creative talent. That’s why we wanted to get to know South Africa’s fashion photography golden girl, Niquita Bento, a little better. Not only did we team up with her to get her perspective on the newly released adidas Originals Tubular range (shop here) but but we also […]
YEEZY BOOST 350 V2 COPPER/RED/GREEN ANNOUNCEMENT On Tuesday 22 November a duplication error occurred when drawing winners for the YEEZY BOOST 350 drop sizes 10-12 out of AREA3. A number of entrants were incorrectly contacted and informed that they were winners. adidas South Africa would like to apologise for any inconvenience and disappointment caused. A […]
