Thursday the 15th of September, Braamfontein saw adidas Originals host The Generation NMD party, a Unique Sonic Experience. Held on the stage of the Alex Theatre remaining true to Johannesburg’s’ heritage, guests saw the Brand with the Three Stripes pay homage to the sounds of their city.
Like NMD’s breakthrough silhouette, which found its inspiration in quintessential adidas designs — the Micro Pacer, the Rising Star, and the Boston Super – urban exploration is now about the future reclaiming the past. Not just exploring what was, but discovering what could be.
The party was hosted by the one and only, Nomuzi Mabena and she was joined by the musicians who are inspired by the sounds of their city. These musicians wear NMD. They are Sebastiano Zanassi, Nomuzi & DJ Lag.
Check out some of the event photo’s below and keep in touch with us via the social channels below for future drops and events.