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adidas Originals NMD | August 18th Launch

adidas Originals NMD | August 18th Launch

August 15, 2016 / 0 Comments

Marking the next stage in the evolution of adidas Originals’ groundbreaking NMD, the Brand introduces the NMD_XR1 which continues the series’ deconstruction of footwear traditions, blending classic sneaker components with progressive design perspectives into a clean, modern design.

adidas Originals – NMD_XR1

Building on the winning design formula of the NMD series, the release stays true to the original blueprint with subtle updates. A microrib knit construction is developed with a two-tone pattern, strengthened by tonal overlays, including a premium heel patch in plush nubuck leather. Finished with full colour-blocked tooling and tonal branding details, the result is an understated release with contemporary touches that embody the NMD philosophy.

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adidas Originals – NMD_XR1 Women’s

adidas Originals’ new NMD_XR1 receives a clean graphic twist for women, featuring two-tone microrib knit to add a contemporary touch to the caged NMD silhouette. Using an all-over knit construction as a base, the release develops the NMD blueprint with an all-white upper, whilst the NMD’s signature TPU heel patch is switched out for premium suede. A vintage white palette across the upper and tooling completes the shoe’s futuristic look, culminating as a perfect summer release for the most exciting new chapter of NMD.

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adidas Originals – NMD_XR1 Glitch Pack

The latest addition to the NMD series receives a clean women’s-exclusive update for August, developing the progressive visual identity of the NMD_XR1 for a brand new Glitch pack. The release stays true to the blueprint of the NMD_XR1, evolving the original NMD silhouette through a sculpted TPU eye-stay panel. A flat-knit glitch motif on the shoe’s united upper adds a striking accent to the shoe’s design, finished with a premium leather heel-patch and the signature BOOST tooling with EVA plug inserts. Offered in Collegiate Blue and Grey colorways with contrast EVA plugs, the result is a release that pairs the futuristic aesthetic of NMD with a head-turning visual mode.

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NMD_R1

adidas Originals – NMD_R1 – Reflective Pack

adidas Originals announces a bold visual update to the OG NMD silhouette this August, presenting two new iterations of the groundbreaking shoe with a truly unique twist. Taking a strictly tonal approach to the shoe’s unparalleled design, each element of the NMD’s upper from a stretch mesh construction and welded three-stripes to its TPU heel unit and tab is rendered in pure white and black palettes, sat atop a crisp white BOOST tooling. The NMD_R1’s signature mesh upper has been rendered with a fully reflective finish, creating a truly unique release that’s set to turn heads during the darker nights.

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RELEASE DETAILS

The NMD_XR1 and NMD_R1 packs will release at 10am on Thursday the 18th of August at selected retailers nationwide on a first come, first serve basis. Consumers stand the chance to purchase a pair of NMD’s by joining the queue at their selected retailer below. T&C’s apply.

adidas Originals stores – V&A Waterfront and Mall of Africa (NMD_XR1 only and NMD_R1)

adidas Originals stores – Menlyn, Canal Walk, Small Street (NMD_R1 only)

Shelflife Store in Cape Town and Johannesburg (NMD_XR1 and NMD_R1)

AREA3 (NMD_XR1 and NMD_R1)

Xtrend Sandton (NMD_XR1 only and NMD_R1)

Astore (NMD_XR1 only and NMD_R1)

Anatomy (NMD_XR1 only)

Dapper Store (NMD_XR1 only and NMD_R1)

Superbalist (NMD_R1 only)

Sportscene (NMD_R1 only)

Side Step (NMD_R1 only)

adidas.co.za (NMD_XR1 only and NMD_R1)

T&C’s apply.

www.adidas.com/nmd

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@adidasOriginals

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adidas Originals NMD August 18th Release | T’s&C’s

  1. The promoter is adidas South Africa (Pty) Ltd whose registered office is 3rd Floor, Unit 2C, Black River Park, North Park, Fir Road, Observatory, Cape Town.
  1. The NMD_XR1 and NMD_R1 packs will be released through the below retailers from 10h00 on Thursday the 18th of August on a first come, first serve basis.
  • adidas Originals stores – V&A Waterfront and Mall of Africa (NMD_XR1 & NMD_R1)
  • adidas Originals stores – Menlyn, Canal Walk, Small Street (NMD_R1 only)
  • Shelflife Store in Cape Town and Johannesburg (NMD_XR1 and NMD_R1)
  • AREA3 Johannesburg (NMD_XR1 and NMD_R1)
  • Xtrend Sandton (NMD_XR1 only and NMD_R1)
  • Astore Cape Town (NMD_XR1 only and NMD_R1)
  • Anatomy Johannesburg (NMD_XR1 only)
  • Dapper Store Johannesburg (NMD_XR1 only and NMD_R1)
  • Sportscene selected stores (NMD_R1 only)
  • Side Step selected stores (NMD_R1 only)
  • co.za (NMD_XR1 & NMD_R1)
  • Superbalist (NMD_R1 only)
  1. If required and based on demand, distributors have the right to implement a live raffle to release the stock at late notice.
  1. Consumers will be limited to purchase one pair of NMDs per person.
  1. Consumers are required to only queue at their selected retailer on the morning of the release.
  1. Please note quantities, product articles and shoe sizes are limited and cannot be guaranteed per store. For more information, please contact the respective stores for information around their product options.
  1. adidas reserves the right to vary, suspend, postpone or terminate the release of any product, or any aspect thereof, for any reasons whatsoever and without notice. In such event, you hereby waive any rights or expectations which you may have against adidas and acknowledge that you will not have any recourse or claim of any nature against adidas.
  1. These Terms and Conditions are also available by phoning (021) 422 6200 (standard Telkom rates apply)