adidas Originals EQT | Born in the 90’s | An Open Invitation
In January we started a story that drew the parallel between young born free originals in Johannesburg and the birth of EQT in 90’s Berlin. The focus was placed on individuals being recognized for creating culture and who form part of a unique generation of creators. In March we break the rhetoric of exclusivity dominating the cultural scene today and move the focus from the individual to the people.
Yesterday (24 March 2017) saw day 1 of the adidas Originals EQT open casting call at Shelflife in Rosebank. You can catch us today (Sunay March 26th 2017) for the final installment:
Thesis Lifestyle in Soweto on (Sunday the 26th of March) from 12:00pm-18:00pm.
Entitled ‘Born in the ’90’s’. South African’s born in the ’90’s are invited to step into a unique mobile truck studio to be a part of a photo essay documenting this generation.
Join us to be a part of this project, plus stand the chance to win an adidas voucher to the value of R3000.
EQT drops on 23 March 2017 at adidas Originals stores, adidas.co.za, AREA3 and selected retailers.
**T’s & C’s apply – see bottom of this post for details.
Win a R3,000 adidas Product Voucher
Download your portrait on area3.co.za
Share it on Instagram
*T’s and C’s Apply (area3.co.za)
Terms and Condition:
How to win: download portrait, share on IG, use #EQT
Must share their image by Wednesday 29 March 12:00pm
4 x R3000 vouchers available
Valid on adidas.co.za only
Vouchers are not transferable
Winner will be selected by a representative of adidas South Africa
Winner will be announced on Friday 31 March at 12:00pm
Winners will be contacted via a direct message on Instagram