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adidas Originals EQT | Born in the 90’s | An Open Invitation

adidas Originals EQT | Born in the 90’s | An Open Invitation

March 22, 2017 / 0 Comments

adidas Originals EQT | Born in the 90’s | An Open Invitation

In January we started a story that drew the parallel between young born free originals in Johannesburg and the birth of EQT in 90’s Berlin. The focus was placed on individuals being recognized for creating culture and who form part of a unique generation of creators. In March we break the rhetoric of exclusivity dominating the cultural scene today and move the focus from the individual to the people.

photography project

To launch the latest EQT drop, this week we will be hosting open casting calls on

  • Shelflife in Rosebank, Johannesburg, on Friday the 24th of March  from 13:00pm-18:00pm.
  • AREA3 in Braamfontien and adidas Originals in Sandton on Saturday the 25th of March from 10:00am-15:00pm.
  • Thesis Lifestyle in Soweto on Sunday the 26th of March from 12:00pm-18:00pm.

Entitled ‘Born in the ’90’s’. South African’s born in the ’90’s are invited to step into a unique mobile truck studio to be a part of a photo essay documenting this generation.

Join us to be a part of this project, plus stand the chance to win an adidas voucher to the value of R3000.


EQT drops on 23 March 2017 at adidas Originals stores,, AREA3 and selected retailers.


Win a R3,000 adidas Product Voucher

Download your portrait on

Share it on Instagram


*T’s and C’s Apply (

Terms and Condition:

How to win: download portrait, share on IG, use #EQT

Must share their image by Wednesday 29 March 12:00pm

4 x R3000 vouchers available

Valid on only

Vouchers are not transferable

Winner will be selected by a representative of adidas South Africa

Winner will be announced on Friday 31 March at 12:00pm

Winners will be contacted via a direct message on Instagram