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About AREA3

AREA3 is an evolving, innovative and multi-purpose creative space; the home of adidas Style. Situated in the urban mixed-use community of the Maboneng Precinct, AREA3 will showcase the decades of heritage adidas brings into the now; playing on its ability to stay relevant to all walks of life regardless of time, place, style and passions. AREA3 will play host to fashion shows, pop-up retail, installations, activations and exhibitions, whilst showcasing the best of South African talent: from action sports to music, art to fashion.

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WHAT'S HAPPENING

adidas Originals ZX Flux Future Collectors short film series featuring Anthony Bila

adidas Originals ZX Flux Future Collectors short film series featuring Anthony Bila

Continuing the ZX Flux story, adidas Originals is casting its spotlight on influ... READ MORE
adidas Originals AREA3 Broadsheet – fourth edition on street this week

adidas Originals AREA3 Broadsheet – fourth edition on street this week

After three successful print runs, the fourth edition of the adidas Originals AR... READ MORE

adidas Originals once more partners up with iconic Brazilian label The FARM Comp... READ MORE

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