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About us

AREA3 is a unique and immersive concept store dedicated to offering top tier product from adidas, focusing on footwear and apparel. Located in the heart of Braamfontein, AREA3 is the inner city connect to the adidas brand.

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WHAT'S HAPPENING

NMD_Runner PK & CS1 BLACK

NMD_Runner PK & CS1 BLACK

Bring down barriers, the cit’s yolur playground. Run the town in #NMD. Loc...
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adidas Originals by PHARRELL WILLIAMS

adidas Originals by PHARRELL WILLIAMS

adidas Originals = PHARRELL WILLIAMS DREAM / AWAKEN Awaken in a dreamscape. Feel...
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ADIDAS ORIGINALS – EQT SUPPORT 93

ADIDAS ORIGINALS – EQT SUPPORT 93

adidas Originals brings a technical update to the original Equipment generation ...
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Generation NMD | The Exhibition

Generation NMD | The Exhibition

On Thursday 7 April adidas Originals hosted Generation NMD, a unique exhibition ...
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GENERATION NMD EXHIBITION

GENERATION NMD EXHIBITION

Join us this first Thursday, the 7th of April, to celebrate the recent launch o...
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adidas Originals by HYKE SS16 Collection

adidas Originals by HYKE SS16 Collection

adidas Originals teamed up with digital influencers Emma Jane Menteath (My Life ...
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