About AREA3

AREA3 is an evolving, innovative and multi-purpose creative space; the home of adidas Style. Situated in the urban mixed-use community of the Maboneng Precinct, AREA3 will showcase the decades of heritage adidas brings into the now; playing on its ability to stay relevant to all walks of life regardless of time, place, style and passions. AREA3 will play host to fashion shows, pop-up retail, installations, activations and exhibitions, whilst showcasing the best of South African talent: from action sports to music, art to fashion.

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