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About us

AREA3 is a unique and immersive concept store dedicated to offering top tier product from adidas, focusing on footwear and apparel. Located in the heart of Braamfontein, AREA3 is the inner city connect to the adidas brand.

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WHAT'S HAPPENING

YEEZY BOOST 350 Black Launch

YEEZY BOOST 350 Black Launch

The Originals team gave consumers a chance to win a ticket to buy a pair of the ...
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YEEZY BOOST 350 BLACK

YEEZY BOOST 350 BLACK

Following the unprecedented global anticipation of the YEEZY BOOST 350 released ...
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The Sartists x Superstar Supershell

The Sartists x Superstar Supershell

Supershell is a collaboration between adidas Originals and Pharrel Williams whic...
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Ultra BOOST, the Greatest Running Shoe Ever

Ultra BOOST, the Greatest Running Shoe Ever

Johannesburg, South Africa 12 August– The Energy Running revolution has taken ...
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Supershell | Pharrel Williams x adidas Originals

Supershell | Pharrel Williams x adidas Originals

After captivating the world with the ground breaking Supercolor release in April...
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The Sartists | Who are they?

The Sartists | Who are they?

The Sartists are a creative collective documenting their lives and style in post...
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