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About us

AREA3 is a unique and immersive concept store dedicated to offering top tier product from adidas, focusing on footwear and apparel. Located in the heart of Braamfontein, AREA3 is the inner city connect to the adidas brand.

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WHAT'S HAPPENING

Generation NMD | The Exhibition

Generation NMD | The Exhibition

On Thursday 7 April adidas Originals hosted Generation NMD, a unique exhibition ...
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GENERATION NMD EXHIBITION

GENERATION NMD EXHIBITION

Join us this first Thursday, the 7th of April, to celebrate the recent launch o...
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adidas Originals by HYKE SS16 Collection

adidas Originals by HYKE SS16 Collection

adidas Originals teamed up with digital influencers Emma Jane Menteath (My Life ...
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#GenNMD – The city is waiting for you.

#GenNMD – The city is waiting for you.

In line with the recent NMD launch, adidas Originals presents a unique collabora...
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adidas Originals NMD SS16

adidas Originals NMD SS16

I wanted to talk about what “new” could mean. New was the innovation...
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Tubular Lookbook by The Threaded Man

Tubular Lookbook by The Threaded Man

Following on from the adidas Originals collaboration with South African influenc...
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