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About us

AREA3 is a unique and immersive concept store dedicated to offering top tier product from adidas, focusing on footwear and apparel. Located in the heart of Braamfontein, AREA3 is the inner city connect to the adidas brand.

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WHAT'S HAPPENING

The Creator Series | Niquita Bento – Behind her Style

The Creator Series | Niquita Bento – Behind her Style

Here at adidas we’re all about celebrating true creative talent. That̵...
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YEEZY BOOST 3 X 350 V2

YEEZY BOOST 3 X 350 V2

YEEZY BOOST 350 V2 COPPER/RED/GREEN ANNOUNCEMENT On Tuesday 22 November a duplic...
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Kanye West x adidas Originals | YEEZY BOOST 750 | COLLECTIONS CANCELLED

Kanye West x adidas Originals | YEEZY BOOST 750 | COLLECTIONS CANCELLED

Due to the unrest in Braamfontein at the moment, the AREA3 launch of the YEEZY B...
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Generation NMD | A Unique Sonic Experience – The Photobooth

Generation NMD | A Unique Sonic Experience – The Photobooth

Thursday the 15th of September, Braamfontein saw adidas Originals host The Gene...
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adidas Originals = PHARRELL WILLIAMS Hu | Online Raffle

adidas Originals = PHARRELL WILLIAMS Hu | Online Raffle

This Autumn, Pharrell Williams and adidas debut Hu, a collection of shoes that ...
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adidas YEEZY BOOST 350 V2 | SEPT. 24TH

adidas YEEZY BOOST 350 V2 | SEPT. 24TH

adidas YEEZY BOOST 350 V2 The YEEZY BOOST 350 V2 will be dropping via Online Raf...
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