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AREA3 is a unique and immersive concept store dedicated to offering top tier product from adidas, focusing on footwear and apparel. Located in the heart of Braamfontein, AREA3 is the inner city connect to the adidas brand.

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WHAT'S HAPPENING

The EQT ADV 91-16 celebrates 25 years of adidas Equipment.

The EQT ADV 91-16 celebrates 25 years of adidas Equipment.

The EQT ADV 91-16 celebrates 25 years of adidas Equipment.  These shoes are a c...
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The Creator Series | Brilliant Kodie, the Man behind the Camera

The Creator Series | Brilliant Kodie, the Man behind the Camera

Introducing to you our new friend Brilliant Kodie. The blogger and photographer ...
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adidas UltraBOOST Uncaged with Colour

adidas UltraBOOST Uncaged with Colour

Today adidas gives BOOST™ a bold new look by introducing it in colour for the ...
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NMD Whiteout/Blackout

NMD Whiteout/Blackout

adidas Originals celebrates the runaway success of the NMD series in a cross-mod...
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adidas Originals by White Mountaineering SS17 | Paris Fashion Week

adidas Originals by White Mountaineering SS17 | Paris Fashion Week

The latest adidas Originals collaboration with Japan’s White Mountaineerin...
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The Creator Series | Base Koloi, AREA3’s Fresh Face

The Creator Series | Base Koloi, AREA3’s Fresh Face

Last week we introduced you to the Creator Series with AREA3’s new Manager...
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