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About us

AREA3 is a unique and immersive concept store dedicated to offering top tier product from adidas, focusing on footwear and apparel. Located in the heart of Braamfontein, AREA3 is the inner city connect to the adidas brand.

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WHAT'S HAPPENING

Generation NMD | A Unique Sonic Experience – The Photobooth

Generation NMD | A Unique Sonic Experience – The Photobooth

Thursday the 15th of September, Braamfontein saw adidas Originals host The Gene...
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adidas Originals = PHARRELL WILLIAMS Hu | Online Raffle

adidas Originals = PHARRELL WILLIAMS Hu | Online Raffle

This Autumn, Pharrell Williams and adidas debut Hu, a collection of shoes that ...
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adidas YEEZY BOOST 350 V2 | SEPT. 24TH

adidas YEEZY BOOST 350 V2 | SEPT. 24TH

adidas YEEZY BOOST 350 V2 The YEEZY BOOST 350 V2 will be dropping via Online Raf...
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Generation NMD | A Unique Sonic Experience – The Party

Generation NMD | A Unique Sonic Experience – The Party

Last week Thursday Braamfontein saw adidas Originals host The Generation NMD par...
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Color BOOST NMD

Color BOOST NMD

This September sees adidas Originals bring full color-blocking to the NMD model ...
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Generation NMD | A Unique Sonic Experience – You’re invited

Generation NMD | A Unique Sonic Experience – You’re invited

Like NMD’s breakthrough silhouette, which found its inspiration in quintessent...
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